by hello@whatmattersmarketing.com | May 19, 2022 | Google, SEO, Websites
Google has now given the world a deadline. The current Google Universal Analytics will be retired in July 2023 and we must be on Google Analytics 4 by then. But what is GA4, and what does this mean for your business? What is Google Analytics 4? Google Analytics 4... 
by hello@whatmattersmarketing.com | Mar 8, 2022 | Marketing Strategy, Websites
Launching in Australia on 24 March 2022, .au will be available as a new option for internet users. It will complement the existing suite of Australian namespaces (eg, .com.au, net.au and org.au) An example of .au is yoursite.au instead of yoursite.com or... 
by hello@whatmattersmarketing.com | Sep 14, 2021 | Google, Marketing Tips, SEO, Websites
The look, feel, content and overall customer journey are all very important aspects of what to consider when creating a new website, however we also need to ensure we cover off the more technical aspects. The technical website checklist is like having the mechanic... 
by hello@whatmattersmarketing.com | Sep 4, 2021 | Google, SEO, Websites
A great looking, high quality and well-functioning website is a must in today’s world. Regardless of your business size, all business from micro, to small to medium and large business must have an online presence. A website is a great tool to showcase your... 
