I’m here to shake up your knowledge and approach to marketing — giving you the tools and know-how to make smarter and more profitable marketing decisions.
With 15 years corporate experience for leading brands including Accor, Air New Zealand, Virgin, Velocity and Flight Centre, I have been responsible for creating and executing multi-million dollar brand campaigns and tactical retail campaigns. I was awarded Flight Centre’s Global Marketer of the Year and was the Marketing lead on Virgin’s global launch of their frequent flyer program, Velocity. During my time with Virgin, I was also fortunate enough to launch the Virgin brand into the South Pacific skies of New Zealand and Fiji.
In 2015, I started What Matters Marketing where I have spent over 5 years working with small to medium sized businesses to accelerate their growth. From achieving a 26% year on year increase in sales for an established e-commerce business, to setting the brand strategy for a female travel company start up, to delivering a strategic partnership for a work wear brand and a V8 racing team, I have enormous depth and breadth of marketing experience that my clients can tap into to set the right strategy for their business.
“To build a community of motivated business owners who are empowered & equipped to scale.”