Hey, There!
I’m Kim.

I’m here to shake up your knowledge and approach to marketing — giving you the tools and know-how to make smarter and more profitable marketing decisions.

With 15 years corporate experience for leading brands including Accor, Air New Zealand, Virgin, Velocity and Flight Centre, I have been responsible for creating and executing multi-million dollar brand campaigns and tactical retail campaigns.  I was awarded Flight Centre’s Global Marketer of the Year and was the Marketing lead on Virgin’s global launch of their frequent flyer program, Velocity.  During my time with Virgin, I was also fortunate enough to launch the Virgin brand into the South Pacific skies of New Zealand and Fiji. 

In 2015, I started What Matters Marketing where I have spent over 5 years working with small to medium sized businesses to accelerate their growth.  From achieving a 26% year on year increase in sales for an established e-commerce business, to setting the brand strategy for a female travel company start up, to delivering a strategic partnership for a work wear brand and a V8 racing team, I have enormous depth and breadth of marketing experience that my clients can tap into to set the right strategy for their business.

About Kim Skilton What Matters Marketing

My Mission

“To build a community of motivated business owners who are empowered & equipped to scale.”

It’s a Passion

About What Matters Marketing
kim skilton marketing strategist
About What Matters Marketing

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