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What Matters Marketing Blog
No fluff or BS. Just solid marketing advice & news created for motivated business owners looking to grow their business by doing marketing that matters!
What is Google Analytics 4
Google has now given the world a deadline. The current Google Universal Analytics will be retired in July 2023 and we must be on Google Analytics 4 by then. But what is GA4, and what does this...
au Domain Names
Launching in Australia on 24 March 2022, .au will be available as a new option for internet users. It will complement the existing suite of Australian namespaces (eg, .com.au, net.au and...
Website Technical Requirements Checklist
The look, feel, content and overall customer journey are all very important aspects of what to consider when creating a new website, however we also need to ensure we cover off the more technical...
10 Point Website Project Checklist
A great looking, high quality and well-functioning website is a must in today's world. Regardless of your business size, all business from micro, to small to medium and large business must have an...
Local Area Marketing
Is it time for some Local Area Marketing (LAM)? I was reminded over the weekend how much of a positive impact can be made from a great LAM initiative when I received this impressive Direct Mail (DM)...
Know Your Numbers
Today, I want to share with you some information about knowing your numbers. Quite often, I receive the feedback that clients don’t know what metrics that they should be looking at to measure...
Creator Studio Scheduling Tool
If you are using Facebook and/or Instagram as your preferred social media channels, you can use Facebook's free scheduling tool - Creator Studio It will enable you to upload and schedule your...
5 Low-Cost Marketing Strategies To Attract Customers Right Now
There's never been a better time to ensure you are implementing and measuring low-cost marketing strategies. To help guide you with what will work for your business, I have put together 5 low-cost...
Did you get your invite to Clubhouse
What is Clubhouse Clubhouse is a new type of social network based on voice— This new platform lets users (those invited anyway) to chat in real time, share stories and collaborate. Think of...