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What Matters Marketing Blog
No fluff or BS. Just solid marketing advice & news created for motivated business owners looking to grow their business by doing marketing that matters!
Website Technical Requirements Checklist
The look, feel, content and overall customer journey are all very important aspects of what to consider when creating a new website, however we also need to ensure we cover off the more technical...
10 Point Website Project Checklist
If you have a buisness today, you have a website. It's the new front door to your business. And it can literally be found by anyone surfing the net... If you have done a great job, and continue to...
Local Area Marketing
Is it time for some Local Area Marketing (LAM)? I was reminded over the weekend how much of a positive impact can be made from a great LAM initiative when I received this impressive Direct Mail (DM)...
Know Your Numbers
Today, I want to share with you some information about knowing your numbers. Quite often, I receive the feedback that clients don’t know what metrics that they should be looking at to measure...
Creator Studio Scheduling Tool
If you are using Facebook and/or Instagram as your preferred social media channels, you can use Facebook's free scheduling tool - Creator Studio It will enable you to upload and schedule your...
5 Low-Cost Marketing Strategies To Attract Customers Right Now
There's never been a better time to ensure you are implementing and measuring low-cost marketing strategies. To help guide you with what will work for your business, I have put together 5 low-cost...
Did you get your invite to Clubhouse
What is Clubhouse Clubhouse is a new type of social network based on voice— This new platform lets users (those invited anyway) to chat in real time, share stories and collaborate. Think of...
How to make Linkedin work for your business
In this interview, I speak with Certified Social Branding Analyst specialising in LinkedIn, Kylie Chown. We talk through 6 key questions that will help guide you on deciding whether or not Linkedin...
How to get your customers to buy
I think its fair to say that most Marketers and Businses Owners are not in the business of tricking potential customers into buying from us! We want to offer a product or service that genuinely...