What Matters Marketing Blog

No fluff or BS. Just solid marketing advice & news created for motivated business owners looking to grow their business by doing marketing that matters!

What is Google Analytics 4

What is Google Analytics 4

Google has now given the world a deadline.  The current Google Universal Analytics will be retired in July 2023 and we must be on Google Analytics 4 by then.   But what is GA4, and what does this...

read more