5 Essential Steps To Run A Giveaway

5 Essential Steps to Run a Killer Giveaway

Running a giveaway is more than just a chance to gift your audience with something special. It's a strategic move to boost awareness, engage your community, and expand your database. Whether you're launching a new product or simply aiming to grow your online presence, a well-executed giveaway can be a game-changer. Let's break down the process into five actionable steps for a successful giveaway.

Step 1: Define Your Objective and Set Targets

Before diving into the giveaway frenzy, establish clear objectives and set measurable targets. Whether it's growing your social media followers, expanding your email list, or increasing brand awareness, having defined goals will guide your entire giveaway strategy.

Example of Giveaway marketing targets:

• Grow Instagram followers by 20%
• Increase email subscribers by 500
• Boost website visits by 30%

Step 2: Choose a Prize that Speaks to Your Ideal Customer

Your giveaway prize should resonate with your target audience and be the best representation of what you offer. If launching a new product or service, use that as the giveaway.  If you have a top selling product or service, then use that.  A giveaway is the ideal opportunity to showcase what makes your brand special.

Top Tip! Don't forget to highlight the value of the prize in your promotional material.

The example below from one that we run for our client Kakadu Tourism where we made it clear that the prize was valued at $2659. By adding the value, it gives the audience context around the value of the prize and helps build the excitement. 

Step 3: Prepare Your Terms & Conditions

Avoid legal hiccups by outlining clear and comprehensive terms and conditions for your giveaway. Cover essential points such as run dates, entry mechanics, prize details, redemption deadlines, winner notification, and redraw procedures. Also, be aware of permit requirements, which can vary by location.

Bonus Tip:

Check local regulations – permits may be necessary in certain regions.

Step 4: Decide on the Platforms

Choose where and how you'll run your giveaway. Will it be on your website, across social media, or both? Consider using third-party platforms like Woobox or Shortstack for a seamless experience. Ensure compliance with privacy laws, and if the giveaway involves drawing winners, use a reliable system like a random number generator.

Step 5: Reward Every Entrant

Celebrate every participant in your giveaway by sending a post-draw email. Announce the winner, and sweeten the deal for all entrants with a special offer, whether it's a discount or value-added incentive.

Top Tip! Don't forget to set an expiry date on the offer to create a sense of urgency.

In conclusion, a well-planned giveaway is a potent tool for brand elevation. By following these five steps, you're not just giving away prizes – you're building lasting connections and propelling your brand to new heights. 

🚀 Get ready to watch your audience grow and your brand thrive! 

If you'd like help with your next promotion, giveaway or collaboration, get in touch today!