Tools of the Trade to make your life easier!

Never miss a trick!

Sign up to receive my e-newsletter where I regularly share new apps and tools that will have you looking like a marketing guru in no time!

Marketing Toolkit


Images play such a crucial role in your overall branding.  They instantly evoke feelings and can either harm or help your business to convey a message. Be sure to choose wisely!

Here’s a selection of image libraries you can view to select images for your business:










Bomb Bomb – Simple videos get you face to face with more people more often. Easily record and send video email from Gmail, mobile, or web.

LOOM – For short screen recordings you cant go past Loom. Easy to use and it’s free if your videos are under 10 minutes.

Video Shop App – great for uploading short video and images then stitching together to make a video… all on your smart device.

I use the paid service however you can get a free version with less functionality.

iMovie – for Mac users, you can use iMovie to create video.


Canva – A simple to use design app that you can use on your desktop or phone (note, I find the desktop much better to use than the phone but I imagine it will get better over time).  Canva is free and they do offer a premium service for around $10 per month which gives you additional features:

  • Resize your design in any design type in an instant.
  • Magically animate your designs in just one click.
  • Publish a design as a template and have it automatically added to your brand page.
  • Browse through our selection of free templates and create a design for any occasion.
  • Design on-brand content by uploading your own logo and fonts.
  • Gain access to thousands of free icons, illustrations, and photos.
  • Build a team and invite an unlimited number of members.
  • Download PNG images with transparent backgrounds.
  • Organize designs in a cinch by creating folders in your account.

Creative Market – Ready-to-use graphics, fonts, themes, photos and more. Sign up to their e-newsletter to receive the weekly FREE downloads.


Give your social media posts and email campaigns some more personality with the use of an emoji


BYO WordPress site! Yes, you can do it yourself.  I have partnered with Shannon Mattern from WordPress BFF who will show you in her FREE 5 Day Challenge how to create your own WordPress site.  I have taken Shannon’s course myself and it was invaluable so I can certainly recommend first hand that this is a great introduction to WordPress.  Find out more here


Captivate your dream customer by offering a Quiz! It is the perfect way to provide a prospect with some really valuable information that will help them solve a problem, and at the same time it can give you some incredible insights on your ideal customers problems and how you can continue to best serve them.

I recommend Interact – you can find out more here


There is a plethora of options now avaliable for social media management and each one has it’s pros and cons. My recommendation is to trial a couple during their free trial periods to see which you best suits your requirements.

Remember if you’re just using Facebook and/or  Instagram, you can Facebooks Creator Studio.

What Matters Marketing Blog

5 Instagram Tools for Success

5 Instagram Tools for Success

Instagram remains one of the most popular social media platforms with over 1 billion active monthly users (and over 200 million business accounts) making it the fourth largest social media platform in the world.  Facebook still holds position one with 2.9B monthly...

What is Google Analytics 4

What is Google Analytics 4

Google has now given the world a deadline.  The current Google Universal Analytics will be retired in July 2023 and we must be on Google Analytics 4 by then.   But what is GA4, and what does this mean for your business?What is Google Analytics 4? Google Analytics 4 is...

au Domain Names

au Domain Names

Launching in Australia on 24 March 2022, .au will be available as a new option for internet users.  It will complement the existing suite of Australian namespaces (eg,, and An example of .au is instead of or...