# whatmattersmarketing.com

> Transforming Growth: Marketing Expertise Meets AI Innovation


## Posts

- [How to Get Your Website Featured in Google's AI Overview](https://whatmattersmarketing.com/how-to-get-featured-in-google-ai-overview/): Search is changing. Not just the way it looks - but the way people use it. Here's a Practical Guide for Small and Medium Business.  
- [The difference between Business Strategy and Marketing Strategy](https://whatmattersmarketing.com/business-strategy-marketing-strategy/): Learn what is the difference between Business Strategy and Marketing Strategy, and why is it so important for business owners to know the difference.
- [5 Things Underperforming Marketing Is Telling You](https://whatmattersmarketing.com/5-things-underperforming-marketing-is-telling-you/): Discover the 5 key things underperforming marketing is telling you. Instead turn underperformance into actionable growth opportunities for stronger, smarter campaigns.
- [10 Point Website Project Checklist](https://whatmattersmarketing.com/10-point-website-project-checklist/): Ensure a successful website launch with this 10 Point Website Project Checklist. Don't let your site launch without checking the list.
- [Website Technical Requirements Checklist](https://whatmattersmarketing.com/website-technical-requirements-checklist/): Ensure your website’s success from day one with this essential Website Technical Requirements Checklist. Discover the 7 must-have technical list.
- [5 Low-Cost Marketing Strategies For Your Business](https://whatmattersmarketing.com/5-low-cost-marketing-strategies-to-attract-customers-right-now/): Learn 5 low-cost marketing strategies to attract customers to your business right now. There’s never been a better time to get these in place.
- [Meta Suite Free Creator Studio Scheduling Tool](https://whatmattersmarketing.com/creator-studio-scheduling-tool/): The Meta Suite Creator Studio Scheduling Tool is a free for anyone using Facebook and Instagram as part of their social media strategy.
- [Know Your Numbers To Track Your Success](https://whatmattersmarketing.com/know-your-numbers/): Know your numbers to track your success. Find out what numbers matter, so you can stop wasting precious dollars and instead to what matters. 
- [Social Media Content Ideas For Your Business](https://whatmattersmarketing.com/social-media-content-ideas/): Social Media Content Ideas - if you struggle each month, each week, each day to come up with content ideas for your social media channels you need to read this.
- [10 Tips for SEO Success For Small Business](https://whatmattersmarketing.com/10-tips-to-seo-success-for-small-business/): Learn 10 tips to SEO success for small business. Find out what to prioritise so you can see an increase in search ranking results for your business.
- [How To Make Linkedin Work For Your Business](https://whatmattersmarketing.com/how-to-make-linkedin-work-for-your-business/): How to make Linkedin work for your business by asking 6 key questions.  No more wasting time - get your Linkedin strategy sorted today!
- [How To Use Linktree for Instagram](https://whatmattersmarketing.com/how-to-use-linktree-for-instagram/): Learn how to use Linktree for Instragram. It is a FREE tool that enables you to connect your Instagram audience to all of your content with just one link!
- [How To Set Up A Google Business Page](https://whatmattersmarketing.com/how-to-set-up-your-google-business-page/): Google Business Page - a FREE and incredibly useful tool for any local business. Learn how to set yours up today.
- [Create A Social Media Strategy That Works](https://whatmattersmarketing.com/create-a-social-media-marketing-strategy-that-works/): Create a winning social media marketing strategy that works for your business. No more stress, wasting time or wondering if you're even on the right social platforms.
- [10 Ways To Grow Your Email List](https://whatmattersmarketing.com/10-ways-to-grow-your-email-list/): Building a strong email list is one of the most valuable assets for any business. In this blog, explore 10 practical ways to grow your email list—from engaging website pop-ups and irresistible lead magnets to hosting webinars, running giveaways, optimising every call to action on your website and social channels, and collaborating with like-minded brands. Choose a couple of strategies to start, make them part of your routine, and watch your audience—and your business—grow steadily over time.
- [7 Free Ways To Market Your Small Business](https://whatmattersmarketing.com/7-free-ways-to-market-your-small-business/): Discover 7 free and effective ways to market your small business. Boost your visibility, attract new customers, and grow your brand with practical and actionable marketing tips.
- [The Power Of Reviews](https://whatmattersmarketing.com/the-power-of-customer-reviews/): Customer reviews are a powerful tool for building trust with potential customers and standing out in a competitive market. Research shows that 91% of young consumers trust online reviews as much as personal recommendations, and 93% say reviews influence their purchasing choices. An effective review program involves collecting feedback on the right platforms, managing and responding to reviews—especially negative ones—and promoting positive testimonials across your website, social media, and other channels. By leveraging reviews strategically, businesses can enhance credibility, foster customer interaction, and ultimately drive increased profits

## Pages

- [AI Visibility Optimisation](https://whatmattersmarketing.com/ai-visibility-optimisation/): Get Recommended by AI — Not Overlooked   Search has changed. Customers no longer just type keywords. Instead they ask questions. Right now, someone is asking ChatGPT, Google Gemini, Perplexity AI or Microsoft Copilot: “I’m celebrating my 40th and looking for the best group accommodation in the Hunter Valley.” “I own a cafe in Brighton and need the best accountant for a small business.” “I run a dairy farm near Lismore and need a farm insurance expert.” AI doesn’t return a list of links. It recommends specific businesses — confidently, by name. If your business isn’t clearly structured, defined and […]
- [Terms and Conditions](https://whatmattersmarketing.com/terms-conditions/): Terms and Conditions Welcome to the What Matters Marketing (“the Website”) which is operated by What Matters Marketing Pty Ltd A.C.N. 166 341 920 (“we”, “us”, “our”, or “What Matters Marketing”). Your access to the Website is conditional upon your acceptance and compliance with the terms, conditions, notices and disclaimers contained in this document (collectively known as “Terms of Use”).  Your use of, and/or access to, the Website constitutes your agreement to the Terms of Use. We reserve the right to amend the Terms of Use at any time. Our services We cannot be responsible for any delays or interruptions […]
- [Home](https://whatmattersmarketing.com/): AUSTRALIA’S AI VISIBILITY & SEARCH MARKETING SPECIALISTS Your Specialist Partner for AI Visibility & High-ROI Marketing We help ambitious SMEs get discovered where customers are now searching—AI platforms, Google, and beyond. Get in touch Today The search landscape has fundamentally changed. With 30% of customers now using ChatGPT, Perplexity, and AI platforms for recommendations, businesses face an invisible crisis: you could be the perfect solution, but if AI doesn’t recommend you, you don’t exist. We specialise in Answer Engine Optimisation (AEO) and AI-first marketing strategies, with deep expertise in hospitality, tourism, and service-based businesses. From proven Google Ads campaigns (10:1 […]
- [About](https://whatmattersmarketing.com/about/): About ME From Corporate Marketing Leader to Business Owner, Educator & Coach Curiosity, passion, and a commitment to lifelong learning have shaped my journey spanning 20 years in corporate marketing to working hands-on with business owners and teams. As the founder of What Matters Marketing, I’m here to help you rethink what’s possible for your business, giving you the practical tools and knowledge to make smarter, more impactful marketing decisions. With 20 years’ experience leading marketing initiatives for major brands Accor, Air New Zealand, Virgin, Velocity, and Flight Centre, I’ve managed and delivered multi-million dollar brand and retail campaigns that […]
- [Services](https://whatmattersmarketing.com/marketing-services/): services Here’s how We can Help Fractional CMO Whether you need your marketing strategy defined, a brand refresh, or a marketing action plan and metrics developed, we’re here to help. Our proven framework will give you clarify & confidence. Get In Touch Digital Marketing With specialists in Google Ads, Meta ads, e-mail marketing, website development, SEO, AEO and GEO, we leave no stone unturned to attract, convert & retain customers. Get In Touch Social Media Marketing We offer current organic social media and influencer marketing experience, with a focus on increasing brand awareness, building a community and driving website traffic. […]
- [Contact](https://whatmattersmarketing.com/contact/): Hi There Need help with your Marketing? I’d love to from hear you. Simply complete the form below to get in touch and I’ll respond within 24 hours. 
- [Blog](https://whatmattersmarketing.com/blog/): Featured posts Marketing News Trends And Tips Subscribe to the Marketing Matters e-newsletter Stay up to date with the latest in marketing, training, tips and insights. WHAT’S NEW Latest articles
- [Privacy Policy](https://whatmattersmarketing.com/privacy-policy/): August 2025 This Privacy Policy describes how we collect, use, process and distribute your information, including Personal Data which includes certain identifiable information about you, like your name, email, address, telephone number, bank account details, payment information, support or contact queries, online community comments and so on. We will not use or share your information with anyone except as described in this Privacy Policy. Please read this Privacy Policy carefully. This Privacy Policy may be amended from time to time with changes, additions and deletions, at our sole discretion. You should check this page regularly to ensure that you are […]

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