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Website Technical Requirements Checklist

Website Technical Requirements Checklist

by hello@whatmattersmarketing.com | Sep 14, 2021 | Google, Marketing Tips, SEO, Websites

The look, feel, content and overall customer journey are all very important aspects of what to consider when creating a new website, however we also need to ensure we cover off the more technical aspects. The technical website checklist is like having the mechanic...
Local Area Marketing

Local Area Marketing

by hello@whatmattersmarketing.com | Aug 9, 2021 | Marketing Strategy, Marketing Tips

Is it time for some Local Area Marketing (LAM)? I was reminded over the weekend how much of a positive impact can be made from a great LAM initiative when I received this impressive Direct Mail (DM) piece from a local realtor Guy Powell Real Estate What I love about...
Know Your Numbers

Know Your Numbers

by hello@whatmattersmarketing.com | Jun 21, 2021 | Marketing Strategy, Marketing Tips

Today, I want to share with you some information about knowing your numbers. Quite often, I receive the feedback that clients don’t know what metrics that they should be looking at to measure marketing effectiveness. In this 15 minute video tutorial, I take you...
Creator Studio Scheduling Tool

Creator Studio Scheduling Tool

by hello@whatmattersmarketing.com | Jun 7, 2021 | Marketing Tips, Social Media

If you are using Facebook and/or Instagram as your preferred social media channels, you can use Facebook’s free scheduling tool – Creator Studio It will enable you to upload and schedule your content in advance! Watch the video below to see just how easy...
5 Low-Cost Marketing Strategies To Attract Customers Right Now

5 Low-Cost Marketing Strategies To Attract Customers Right Now

by hello@whatmattersmarketing.com | Feb 17, 2021 | Marketing Strategy, Marketing Tips

There’s never been a better time to ensure you are implementing and measuring low-cost marketing strategies. To help guide you with what will work for your business, I have put together 5 low-cost marketing strategies that you can implement today! 5 low-cost...
How to make Linkedin work for your business

How to make Linkedin work for your business

by hello@whatmattersmarketing.com | Oct 30, 2020 | Linkedin, Marketing Tips, Social Media

In this interview, I speak with Certified Social Branding Analyst specialising in LinkedIn, Kylie Chown. We talk through 6 key questions that will help guide you on deciding whether or not Linkedin is for your business and if so, how you go about making it work for...
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