by hello@whatmattersmarketing.com | Sep 14, 2021 | Google, Marketing Tips, SEO, Websites
The look, feel, content and overall customer journey are all very important aspects of what to consider when creating a new website, however we also need to ensure we cover off the more technical aspects. The technical website checklist is like having the mechanic... 
by hello@whatmattersmarketing.com | Aug 9, 2021 | Marketing Strategy, Marketing Tips
Is it time for some Local Area Marketing (LAM)? I was reminded over the weekend how much of a positive impact can be made from a great LAM initiative when I received this impressive Direct Mail (DM) piece from a local realtor Guy Powell Real Estate What I love about... 
by hello@whatmattersmarketing.com | Jun 21, 2021 | Marketing Strategy, Marketing Tips
Today, I want to share with you some information about knowing your numbers. Quite often, I receive the feedback that clients don’t know what metrics that they should be looking at to measure marketing effectiveness. In this 15 minute video tutorial, I take you... 
by hello@whatmattersmarketing.com | Jun 7, 2021 | Marketing Tips, Social Media
If you are using Facebook and/or Instagram as your preferred social media channels, you can use Facebook’s free scheduling tool – Creator Studio It will enable you to upload and schedule your content in advance! Watch the video below to see just how easy... 
by hello@whatmattersmarketing.com | Feb 17, 2021 | Marketing Strategy, Marketing Tips
There’s never been a better time to ensure you are implementing and measuring low-cost marketing strategies. To help guide you with what will work for your business, I have put together 5 low-cost marketing strategies that you can implement today! 5 low-cost... 
by hello@whatmattersmarketing.com | Oct 30, 2020 | Linkedin, Marketing Tips, Social Media
In this interview, I speak with Certified Social Branding Analyst specialising in LinkedIn, Kylie Chown. We talk through 6 key questions that will help guide you on deciding whether or not Linkedin is for your business and if so, how you go about making it work for... 
