What is a fractional CMO and how can they help your business

A fractional CMO (Chief Marketing Officer) is a part-time or contract marketing executive who works with businesses to provide strategic marketing guidance and oversee marketing initiatives.

Fractional CMOs are particularly useful for small and mid-sized businesses that may not have the resources or need for a full-time CMO. Working with a Fractional CMO can provide expert marketing advice and support, help develop and execute marketing plans, manage marketing teams, and ensure that the company's marketing efforts align with its overall business goals.

A fractional CMO can help your business by bringing a fresh perspective and new ideas to your marketing efforts. They can also help you identify and target your ideal customers, improve your messaging and branding, and develop effective marketing campaigns that generate leads and drive revenue. Additionally, they can help you stay up-to-date with the latest marketing trends and technologies, and adjust your strategies accordingly.

Examples of what a Fractional CMO can deliver

Some of the services and value that a Fractional CMO can bring to your business include:

• Lead a brand refresh across your business being the integral link between the Board, Executive Team, external agencies, internal departments and the marketing team
• Provide strategic advice for CEO's who need a robust framework and proven experience to accelerate growth
• Review and provide Martech solutions tailored to your business
• Conduct a Marketing Success review to establish key metrics and determine the best way forward based on business goals aligned to critical marketing success metrics and actions
• Work with HR to develop a comprehensive Employee Experience with a meaningful Employee Value Proposition that supports the businesses overall brand vision, mission and values
• Create a Content Marketing Strategy that drives leads through organic and/or paid activity
• Develop a Go To Market plan for new products & services
• Determine the ideal structure for an internal marketing team based on business goals & available resources

Overall, a fractional CMO can be a valuable asset to your business by providing strategic marketing guidance and support, while helping you save time and resources.

How much does a Fractional CMO cost?

A full-time Chief Marketing Officer salary and on-costs on average is around AUD$186,000 and can go as high as AUD$300,000.    A key benefit of working with a Fractional CMO is that you will pay a fraction of the cost with average rate of AUD$200 - $350 per hour which equates to around AUD$7,000 - $8,000 per month, or annually $84,000 to $96,000.  So as you can see, a Fractional CMO gives you the best of having an in-house CMO plus the ROI and cost-benefit your business needs.

If you're in need of an effective CMO for your business, you can inquire about my specific pricing by contacting me here, and like all Fractional CMOs, pricing is based on length of contact term and the number of hours utilised per month.

Get in touch today for your obligation free consult to see if your business is ready for a dedicated and experienced Fractional CMO.