Instagram remains one of the most popular social media platforms with over 1 billion active monthly users (and over 200 million business accounts) making it the fourth largest social media platform in the world.  Facebook still holds position one with 2.9B monthly active users,  Youtube comes in second with 2.5B and WhatsApp third with 2B active monthly users.

Source: Statista 

With so many eyeballs and potential customers literally at your fingertips, Instagram can be a great way to get attention for your business, create interest, drive desire and ultimately conversion.  

With an effective social media strategy and the right tools, business owners and marketers can leverage the audience of Instagram.

5 Instagram Tools for Success

If you’re serious about making Instagram work for your business,  you need to get the right Instagram tools to help you reach your goals.

I’ve put together a list of the five best Instagram tools that will lead to more Instagram success.

1. iGram.io

iGram is an online web tool to help you with downloading Instagram Photos, Videos and Reels. It is a great tool to be able extend your content by sharing or re-using other people’s content.

iGram is designed to be easy to use on any device, such as, mobile, tablet or computer.

It’s as simple as:

Step 1: Get the Instagram link of the content you’d like to use

Step 2: Paste the URL into igram

Step 3: Download to your computer & post or schedule to your account

 *  Don’t forget to credit the account from which you have downloaded the content from.

Watch the demonstration below to see how it works:

2. Canva

If you haven’t already heard of this amazing and easy to use design platform, Canva is a free-to-use online graphic design tool. You can use it to create social media posts, presentations, posters, videos, logos and more.  It has Instagram templates already pre-sized for use along with hundreds of design & content ideas that you can choose to use as is or update with your brand look & feel.

There is a free version which for most businesses will be fine. Or you can choose to subscribe to the Pro version and pay a monthly or annual subscription.

Benefits of Canva Pro are:

Background Remover (BG remover) – Click to remove image backgrounds, perfect for product photos, headshots, or transparent PNGs.

Premium Content – Access our entire photo, element, video, and audio library, no extra cost.

Premium Video – Create, edit and save premium videos for any platform.

Instant Animation  Experience the easiest way to animate your graphic and watch your designs come alive.

Schedule Social – Canva Schedule is the social media tool that gets you seen. Post and engage on Facebook, LinkedIn, Pinterest and Twitter.

Team Share – Invite unlimited members to your team and easily share your brand templates, colors, fonts and logo.

Team Templates – Simply publish a design as a template and the design will automatically be added to your brand page.

Resize Designs – Resize your work in any design type with just a click.

Brand Kit – Ensure on-brand content by uploading your logo and fonts. Plus, customize your color palettes.

You can sign up for Canva here

3. inShot

InShot is a simple to use video creation and editing application. It allows you to create high-quality, 360-degree videos with your phone to share on social media, particularly Instagram and Facebook.

I use it to add filters, music and it can also be used to stitch together content whether its video and/or images.

Top Tip! Remember to ‘copy’ and credit the music creator when you select an audio option from within the App.

4. Linktree

‘Everything you are. In one simple link’

I love linktree! It gives you the opportunity to take the one link in your Instagram bio and make it work much much harder for you by providing you with a super easy way to share everything you create, curate and sell online. All from the one link in your bio.

It all comes together in a link in bio landing page designed to convert. Check out the What Matters Marketing use of Linktree below:

linktree for instagram

Linktree is free to use or you can opt for the Starter, Pro or Premium.  I just use the free version and find it sufficient for my needs.  I will say that you do not get in-depth analysis with the free version so I suggest you use your Google Analytics to track what traffic is coming from Instagram and to which landing pages on your website.

You can sign up for linktree here

5. Instagram Insights

I am a big fan of metrics – as the saying goes ‘What gets measured, gets managed’.

Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you’ll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.

Data and analytics help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.

Top tip!  You must have your account set to a business profile and you’ll need 100 or more followers to gain access to Instagram insights

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